Our Team

Founded by a group of fitness enthusiasts and professionals, Reimagine Play aims to change how we approach youth fitness so we can eradicate childhood obesity for good. 


Betty Francisco

CEO and Founder 

As a mother of two girls and a fitness enthusiast, Betty is passionate about teaching young people the benefits of embracing a healthy lifestyle. With less opportunities to get active with her own kids, she launched Reimagine Play with Ann to provide play-based fitness experiences not just for kids but for the whole family. Betty wears many hats, as an entrepreneur, angel investor, lawyer, business advisor and ultimate connector. Most recently, she was the EVP and General Counsel for Sports Club/LA and Reebok Sports Club/NY, a luxury fitness and lifestyle brand with seven clubs nationwide acquire by Equinox. Betty has a BS in History from Bard College and a JD/MBA from Northeastern University. She is obtaining a youth fitness certification through the American Council on Exercise.


Ann Bruck

Lead Coach

From an early age, Ann began exploring the world of health and wellness through sports, education and life experience. A two-sport collegiate athlete, Ann was driven by a curiosity to understand human movement more deeply. That curiosity led to a passion-filled career as a personal trainer and yoga instructor. She loves working with people as an educator as they explore, learn and understand what the human body and mind are capable of doing. Ann has a B.S. in Exercise Science from Minnesota State University-Moorhead. She holds certifications from the American Council on Exercise-Certified Personal Trainer and USA Weightlifting Level 1-Sports Performance Coach. She's also certified as a TRX and Kettlebells trainer and Cancer Exercise Specialist.


Charles Bright

Charles is an accomplished fitness professional with over 10 years of experience. He is a health fitness specialist and founder of Fit 2 Form™, a new program that offers disadvantaged young adults education and employment training services.

MichaEl peyron

Michael is an experienced personal trainer and youth conditioning coach. A former school teacher, Michael loves playing with kiddos while also teaching them movement skills that give them an edge. You'll see Michael biking to work and hiking mountains on the weekends.


Natalie VElasquez

Natalie is a regulatory compliance consultant by day and an amazing ice skating coach by night. She has a passion for working with kids, primarily inner city youth that lack the resources and guidance that is needed to live a balanced and healthy life. 

wander cedano.jpg

Wander cedano

Wander is an accounting genius with a profound love for everything fitness. He's been involved in sports like basketball, baseball, and other physical activities that riled up his competitive juices. He studying kinesiology, with a focus on muscle strength and conditioning.