Fit for Kids. Parent Approved.


Reimagine Play is a Boston-based start-up that provides fun, play-inspired fitness programs to school-age kids and teens. We offer pop-up fitness classes and sports conditioning training that incorporates obstacle-based activities. We also partner with schools, camps, and youth organizations to create custom fitness programming for youth and families. Our programs teach both fun-fitness and character building  skills such as perseverance, resiliency and teamwork. Our certified fitness trainers are passionate about training and mentoring kids to live a healthy lifestyle. 

Our Mission

Our mission is to inspire the next fit generation of children. We do this through positive, active play experiences that teach physical literacy and social emotional skills using obstacles and games. We view ourselves, our coaches and our families as partners who help children become problem solvers and curious learners.


Inspiring a Fit Generation

In the U.S., only 3 in 10 kids play regularly and 1 in 3 are overweight or obese. Today, children prefer video games and screen time, spending less time playing outdoors or with children of other ages. Active play has a critical role in children’s social, emotional, intellectual, and physical development.  Yet many children do not have access to high quality active play experiences that help develop physical literacy and the social emotional competencies needed for success in school, work and life. Many youth programs solely focus on competitive sports and many children drop out by middle school. We engage children in physical activity at an early age through fun, non-competitive, fitness experiences.  Our activities teach physical literacy and functional movement skills like running, jumping, throwing, balance, flexibility and coordination. 


Our Team

Founded by a group of fitness enthusiasts and professionals, Reimagine Play aims to change how we approach youth fitness so we can eradicate childhood obesity for good. 


Betty Francisco

CEO and Founder 

As a mother of two girls and a fitness enthusiast, Betty is passionate about teaching young people the benefits of embracing a healthy lifestyle. With less opportunities to get active with her own kids, she launched Reimagine Play with Ann to provide play-based fitness experiences not just for kids but for the whole family. Betty wears many hats, as an entrepreneur, angel investor, lawyer, business advisor and ultimate connector. Most recently, she was the EVP and General Counsel for Sports Club/LA and Reebok Sports Club/NY, a luxury fitness and lifestyle brand with seven clubs nationwide acquire by Equinox. Betty has a BS in History from Bard College and a JD/MBA from Northeastern University. She is obtaining a youth fitness certification through the American Council on Exercise.


Ann Bruck

Lead Coach

From an early age, Ann began exploring the world of health and wellness through sports, education and life experience. A two-sport collegiate athlete, Ann was driven by a curiosity to understand human movement more deeply. That curiosity led to a passion-filled career as a personal trainer and yoga instructor. She loves working with people as an educator as they explore, learn and understand what the human body and mind are capable of doing. Ann has a B.S. in Exercise Science from Minnesota State University-Moorhead. She holds certifications from the American Council on Exercise-Certified Personal Trainer and USA Weightlifting Level 1-Sports Performance Coach. She's also certified as a TRX and Kettlebells trainer and Cancer Exercise Specialist.


Charles Bright

Charles is an accomplished fitness professional with over 10 years of experience. He is a health fitness specialist and founder of Fit 2 Form™, a new program that offers disadvantaged young adults education and employment training services.

MichaEl peyron

Michael is an experienced personal trainer and youth conditioning coach. A former school teacher, Michael loves playing with kiddos while also teaching them movement skills that give them an edge. You'll see Michael biking to work and hiking mountains on the weekends.


Natalie VElasquez

Natalie is a regulatory compliance consultant by day and an amazing ice skating coach by night. She has a passion for working with kids, primarily inner city youth that lack the resources and guidance that is needed to live a balanced and healthy life. 

wander cedano.jpg

Wander cedano

Wander is an accounting genius with a profound love for everything fitness. He's been involved in sports like basketball, baseball, and other physical activities that riled up his competitive juices. He studying kinesiology, with a focus on muscle strength and conditioning.


Who We Are

Iconic companies are built around common values and a high performance teams. We are looking for talented youth fitness coaches and instructors to join our tribe and help us create the premier youth fitness lifestyle company in the world.

 Fun Obsessed

We are obsessed with raising the bar each day to create an amazingly fun and positive experience for our children and their families. We deliver memorable experiences that keep our kids continuously engaged and happy. 

Innovation Junkies

We know our kids are tech-savvy and hungry for the best-in-class programs. We push curiosity and are open to trying new things to drive fitness innovation.

Tribe Creators

We are a tribe of fitness enthusiasts who want to drive positive change for our families and communities. We play a role in enhancing the areas we serve and do this by empowering, educating and connecting our families to build stronger communities.

Open Positions

We are excited to build a dynamic team for Reimagine Play. Learn more about our open positions below. If you know of any great candidates with a passion for health, fitness and working with children, please encourage them to apply.

MLK Summer Scholar - Youth  Coach

Reimagine Play is seeking enthusiastic, outgoing and highly motivated young people to become Youth Coaches through the MLK Summer Scholars Program.  MLK Summer Scholars is open to teens ages 16-18, who are full-time residents of the City of Boston and have demonstrated leadership qualities. As part of the summer experience, you will work with the Reimagine Play team to develop and deliver exciting programs for children ages 6-12 years that are stimulating, engaging and fitness focused. You will also be required to attend bi-weekly personal development workshops. The workshops are intended to guide you through a discovery process where you can explore your current path and focus on next steps in achieving education and employment goals. The program will begin on Wednesday, July 5, 2017 and end on Friday, August 18, 2017 and requires 20 hours per week. This is a unique opportunity to help shape innovative and fun experiences for kids and families that inspire a life-long passion for healthy lifestyle. To learn more about this exciting opportunity, please visit our job site or apply using the link below.


Fitness Coach

Reimagine Play is seeking enthusiastic, outgoing and highly motivated individuals to become Fitness Coaches.  Our Fitness Coaches will develop and deliver exciting programs for children ages 6-18 years that are stimulating, engaging and fitness focused. They will also build excitement and attendance for our classes and programs. New Fitness Coaches will be trained by our Lead Trainer to deliver our On the MOVE youth fitness classes across multiple sites in greater Boston. Classes are held in parks, community centers and camps. Fitness Coaches must have a passion for fitness and health.  You must be energetic, outgoing and highly motivated to with children to develop a love for health and fitness. This is a unique opportunity to help shape innovative and fun experiences for kids and families that inspire a life-long passion for healthy lifestyle. To learn more about this exciting opportunity, please visit our job site or apply using the link below.

Design Intern

Do you love fitness, play and art? Then we want awesome designers like you!

Reimagine Play is seeking a creative, outgoing and talented designer to serve as our Design Intern. The Design Intern will design Reimagine Play marketing materials, email campaigns and website content to promote our classes and programs. A creative and playful sense of design, with an appeal to kids and parents is a must. To learn more about this internship opportunity, please visit our job site or apply using the link below.


Our Partners

Reimagine Play is grateful for the support of its many partners. Our community and program partners provide us with capacity and programming opportunities so we can reach more children across greater Boston. Our host partners provide us with spaces to carry out our programs. The Boston Foundation is our 2016 program supporter. Its generosity has allowed us to provide summer employment opportunities to youth coaches and to develop a comprehensive physical literacy curriculum that will create greater access to youth fitness programs in under-served communities.